Wednesday, January 25, 2012

The Backbone Blog

Our assignment yesterday in class was to examine the blog aggregator Technorati.  Long story short, blogs are everywhere.

In every industry. At every level of expertise and depth.

And my blog is just a face in a swelling crowd of those who think they have something to say.

In breaking down the demographics of those belonging to the blogosphere, Technorati described the hobbyist group as follows:


"Hobbyist: The backbone of the blogosphere, and representing 60% of the respondents to this survey, Hobbyists say that they “blog for fun” and do not report any income. Half of hobbyists prefer to express their “personal musings” when blogging... Because 72% blog to speak their minds, their main success metric is personal satisfaction (61%)." 



Backbone you say? That sounds like it is still an important part of the blogging infrastructure. 

Why?

It would seem to me that people prefer to hear from their peers on certain topics. If I am looking for a recipe or step-by-step instructions for an up-do or a craft project (Ok, you all know I'm not a crafter, but just go with it) I would prefer to get my info from a friend or a friend of a friend who has had success with said recipe or up-do. 

Why?

Because our peers are more accessible, literally and figuratively, than the "experts."

Before someone pipes up about how that's dumb and we shouldn't depend on the advice and knowledge of our peers for some topics, I will be the first to agree. Yes, you should go to an actual doctor for medical help. Etc., etc.

But for certain everyday tasks and trials, yes I might rather hear from my "peers." 

Technically, that is where this backbone of my peers ARE experts: the "everyday-ness" of the blogosphere.   



Read more: http://technorati.com/blogging/article/state-of-the-blogosphere-2011-introduction/#ixzz1kOqlmRJD

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